Choosing a domain is one of the first and most crucial steps in creating a website. A good domain name can help you establish a strong online presence, attract visitors, and build trust in your brand. However, selecting a domain name can be challenging as it needs to be unique, easy to remember, and relevant to your business.
What is a Domain?
A domain name is the unique address of your website that visitors type into their browser to reach your site. For example, “websome.ee” is a domain name. A domain name typically consists of two parts: the main part (e.g., “websome”) and the extension (e.g., “.ee”). The main part is unique to your website, while the extension can be one of many available options.
Types of Domain Extensions
There are various domain extensions, each suitable for different purposes:
Generic Top-Level Domains (gTLDs):
- .com: The most popular and widely used extension, suitable for all types of websites.
- .net: Originally intended for network organizations but now widely used for various purposes.
- .org: Typically used by non-profit and charitable organizations.
- info: Intended for informational websites.
Country Code Top-Level Domains (ccTLDs):
- .ee: For websites in Estonia.
- .de: For websites in Germany.
- .co.uk: For websites in the United Kingdom.
New Generic Top-Level Domains (New gTLDs):
- .blog: For blogs.
- .shop: For e-commerce and online stores.
- .tech: For technology-related websites.
How to Choose the Right Domain?
Keep it Simple and Memorable:
Your domain name should be short and easy to spell. Avoid complex words, numbers, and special characters.
Use Keywords:
If possible, include relevant keywords for your business or industry in the domain name. This can help improve your website’s search engine visibility.
Be Unique and Brandable:
Your domain name should stand out from competitors and be easily associated with your brand.
Avoid Copyright Infringement:
Ensure that your chosen domain name does not infringe on someone else’s trademark or copyright.
Consider the Extensions:
Choose a domain extension that fits your business location and industry. .com is a universal choice, but sometimes it may be more beneficial to choose a specific extension like .ee for an Estonian business.
Check Availability:
Before making a final decision, check if the desired domain name is available. This can be done on domain registrar websites such as Zone.ee.
Practical Tips for Domain Registration Act Quickly:
- Act Quickly: Popular domain names can disappear quickly, so if you find a suitable name, register it immediately.
- Register Multiple Extensions: Protect your brand by registering the same name with different extensions (e.g., .com, .net, .ee).
- Use Reputable Registrars: Choose a reliable domain registrar that offers good support and security.
Additionally, a domain requires a server to host the website and provide email services. You can order the domain name and server from our trusted partner, Zone.
Websome offers a turnkey solution, meaning if domain and server registration seems too complicated, we assist from start to finish – with domain registration, server ordering, email setup, and website creation. Feel free to contact us via our contact form.